Wanting the D

In product development the answer is never “D.”

Product development isn’t a series of check boxes with one definitive answer from a multiple choice test.

There’s ambiguity.

There’s trade-offs.

There’s “right choice given the data we have now” selections and “we just need to choose something to move forward” decisions.

Product development does not look like a quiz you took in school.

You are in for an unpleasant surprise if you expect it will.

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