Painful memories

Your customers or audience have two types of pain.

There is the pain that needs a solution that you can prescribe a remedy too with your product or service.

This is the good kind of pain that you can help with.

Then there is the second kind of pain…

Fortunately it is a pain only a small percentage of your audience will have.

This is the pain they feel the absolute need to share with you so that you are in pain too.

The pain they have is not a pain that your product or service can address, it is just pain that small percentage of the population will insist on sharing.

Misery loves company, as they say.