Outlasting

Unless you are in the news business, you don’t need the news.

You pay attention to news, because it’s easy.

You don’t have to think about the news too deeply, you can catch up a little, form an opinion, make small talk, then go on to the next piece of irrelevant information that will be obsolete tomorrow.

Instead of paying attention to the news of what your competition is up to, imagine what you could do with all that time building a product or service that outlasts them.