Worse Than Useless

Usefulness is contextual.

A sharp knife in the hands of a meat butcher is useful when cutting up meat.

A sharp knife in a gun fight fought at 100 meters… not so much.

The thing is, if you attempt to design a product that is useful in as many scenarios as possible you end up with weird products sold on late night TV shopping channels.

Invariably your customers would rather have two items that do two distinctly different task and do them exceptionally well, than a single item that does two distinctly different tasks mediocrely.

When you’re planning your SaaS or product offering or consultancy service, don’t just segment your audience, segment your features too.