Shooting yourself in the foot

I’m always willing to shoot for the product that has a million customers each paying me $5 a month than 100 customers each paying me $50,000 a month.

The marketing cycle is harder and takes longer in the first instance, but the sales cycle is easier and quicker.

The marketing cycle in the second instance is easier and shorter, but the sales cycle is harder and longer.

Each lost customer paying $5 a month allows us to correct our product or behaviour before it becomes a crisis.

Each lost customer paying $50,000 a month can quickly take away 10% of our monthly revenue before we even notice.