Routinizing

Open a café.

Each day is routine.

Put the tables outside, open the blinds, heat the coffee, put out the pastries, serve the customers, clean the bathrooms, wipe down and put away the tables, throw out the stale pastries, turn out the lights.

Day after day.

Start-ups are like that.

We see them as something exciting to be involved with.

But it is persistence and consistency that keeps the start-up moving forward, day after day.

The only difference is, somedays we don’t have time to turn out the lights before the next day’s work begins.