A moment in time

One of the problems that I repeatedly run in to is the entrepreneur “waiting for the moment.”

Whatever shape that moment may take, they are forever waiting for it.

The moment they find a CTO.

The moment they get funding.

The moment the market is just right.

The moment the design comes together.

The moment that they get their first customer.

The problem with “the moment” is that it never arrives when you expect it to.

The opportunity, as an entrepreneur, is that you can begin anywhere.

You just have to begin.

So you might as well pick somewhere to begin, and begin there.