Always Talking About Someone

If you want to have someone to pay attention to you, you need to learn to talk about them, not you.

Whether you want an audience of a hundred-thousand or an audience of just one, the stories you tell, the conversations you have with your audience has to focus on the audience’s needs, wants, desires and pain points.

Nobody cares about your product (or service). They care about what it can do for them.

What need does it fulfil?

What pain does it take away?

People will always pay attention to you when you are talking about them.