Back! Back I say!

I was giving a talk at a conference about go to market strategies for entrepreneurs.

“We’re afraid of announcing too soon and giving the competition an edge.” interrupted the entrepreneur during my presentation.

“You’re afraid of giving your competition an edge?” I scoffed. “You want to know who your competition is? Your competition is the fucking back button. Nobody gives a shit about your product, least of all your non-existent competition. If you’re afraid of giving your competition an edge if you announce too early then you don’t have a product that is worth a damn.”

Make a note of this: I should always ensure I eat before engaging with a room full of people.