Best Opinion Wins

When my game studio was in full swing, we would have strategy meetings of what to do next.

Apple just released a new phone? Let’s figure out how that affects our product strategy.

EA is making a competing product? Let’s figure out how that affects our product strategy.

Players are quitting halfway through the tutorial? Let’s get some analytics tracking in there.

Customers aren’t returning after quitting on level three? Let’s figure out why.

People would show up and espouse lots of opinions without any real, hard data.

My response was always “We all have opinions about this, nobody has any data to support theirs, so my opinion wins and we do what I say.”

It’s good to have a discussion about a subject, but when there is no hard data, the opinion of the person signing the cheques wins.

Every.

Time.