Bored to success

Success is boring.

If you follow the art of someone starting out with a product they are building, and go through all the steps they went through, it is utterly mundane.

A phone call here, an email there, grinding away, hour after hour, day after day, persistently chasing another small deal, pushing out yet another marketing piece in to one more channel.

There’s no wild “Aha!” moment.

Yet, all those boring hours of humdrum activity where shit is getting done, add up to an amazing success story.

And then other people focus purely on the success and how exciting that must be.

But you know the truth, the path you took to get to that success was boring.

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