Detailed close-up

Attention to detail is contextual.

When the play has to go off without a hitch.

When the positioning of the logo on the corporate website needs to be two pixels to the left.

When the costume that appears on screen needs to look perfect in close-up.

When the segue from one music track to the next on the album needs to tell a story about the music.

When the trackpad on the new laptop has to click in a satisfying way.

Minor details that make for a great product.

But worrying about those details before you have an MVP of the product, written the story for the play, got financing for the film, composed the music you are going to play, or have designed the base hardware for the laptop is a form of procrastination.

It’s a clear signal that you are worried about what people will think before they have anything to think about.