Digital rusting

Most (not very astute) entrepreneurs view a web application as a one off purchase.

Build it.

And then launch it.

And then let the customers use it.

Realistically this never happens.

Stuff breaks the moment someone (anyone) starts using it.

It’s like your fancy new product you have just released starts rusting the moment you let a customer touch the shiny new surface.

I think I once owned a motorcycle like that.