Discounts everywhere

Earlier stage start-ups will always have a harder time charging an appropriate price to a potential customer than a mature enterprise ever will.

Young start-ups seem to have this enormous target painted on them that makes customers feel obliged to ask for a discount.

And it doesn’t matter what sector of what industry you are in.

“Well you’re a young video game studio and you are no doubt struggling for work, so how about you give us a discount on this project we want you to do for us.”