Good advice ain’t cheap
Nothing a for-profit college ever did was naught but marketing.
School tours, fancy websites, cheer squads, football games, graduation ceremonies, dances and exclusive rankings; they are all marketing material.
If someone can figure out how to market information and sell it for $100,000 that you can get from $100 worth of books, then you can figure out how market your SaaS or mobile app for $20/month.