Great ideas should ship. And so should poor ones

To be good at something isn’t a singular act.

It’s a habit.

To be good, is to be habitual about the thing we want to be good at.

The one thing I see entrepreneurs fail at all the time, is that they are terrible at shipping.

They cling to their idea – whatever the idea may be – until they smother all the life out of it.

They show it off to everyone that will pay attention, but they never set it free, they never let their creation run wild for others to interact with, play with, experience, become delighted with and then tell other people about.

When you get habitual about letting your product, service or creation get out there in to the hands, and more importantly, the minds, of other people, you get better, and then you get good, and then you get great, at shipping your ideas.