Half-Life Of Opportunity

Life is too short and our days too busy to spend 15 to 30 minutes (at least) “having a chat” only to realise afterwards that the entire conversation could have been stated in a two line email.

There are clearly two types of people in this world.

Those that are afraid to pick up the phone even if the reason is pressing.

And those that are too eager to pick up the phone even when they don’t have any specific goal in mind.

Sales and marketing consultants need to stop stressing that you need to “intrigue” your prospect.

Be open, be honest.

Tell your prospect the reason for the contact, give your prospect options as to their preferred communications method, and let them choose.

And never, ever leave your prospect with an obligation. They will slam that door in your face so fast and it will never re-open.