ICO is the new SEO

I am quickly coming to the realization that ICO (Initial Coin Offering) is to the start-up world as SEO (Search Engine Optimization) once was. Lots of bullshit, lots of snake-oil salesmen, a lot of people claiming expertise in a murky area where there might be some fast money to be made.

The one thing I have figured out is the short series of questions to ask anyone who claims to be an expert in ICO.

Of the few deals I’ve wrangled that have had an ICO component to them, there is one prevailing theme through them all: The SEC does not fuck around when it comes to securities fraud.

And if your hired expert doesn’t know about those areas, you’re in for a world of hurt.