I’m looking forward to some afters

In a start-up there’s no room for “after.”

“After we are generating revenue, we’ll figure out what our next product will be.”

“After we advertise to our customer, we’ll figure out how to generate revenue.”

“After our product is launched, we’ll advertise it to the customer.”

“After our product is perfect, we’ll launch it.”

“After this feature is complete, our product will be perfect.”

“After we make this key hire, we’ll develop this new feature.”

“After we have raised more money, we’ll make this key hire.”

“After we have developed our MVP, we’ll raise capital.”

“After I have found a unicorn CTO, we’ll develop our MVP.”

In a start-up, there should never be “after.”

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