Launch objective

I bang the drum quite a bit about “just get it launched” when it comes to putting your service or product in front of customers.

A common objection is “but it’s not ready!” because the entrepreneur is looking to make it perfect for as large an audience as possible.

My preference is always “launch something, anything!” and do it for as small an audience as possible.

If you can get one or two people interested and paying attention and using whatever you have, even if the product development is only half-baked, that is valuable feedback about the direction the product is going in.