Rocks are just really big pebbles

“Like a small pebble that begins an avalanche.”

I love that quote.

It encapsulates an entire business philosophy.

Rather than trying to start an avalanche by pushing a big rock down a hill — which even though it is downhill, it still means getting a big rock rolling, you instead throw small pebbles into a pile.

Each pebble resting precariously on the others.

Until one topples.

Then another.

And finally, you have a large avalanche that sweeps away the even larger rock as though it were no more than the tiniest of pebbles.