Selling the last 10%


It’s not 10% harder

The easy part is the first 90%.

The hard part is the last 10%.

Almost everyone can give the first 90%, and there is no price differentiation for you as the product owner or service seller.

Until you hit that last 10%.

And then everything changes.

And people start paying attention.

And are willing to pay so much more, for only a little bit more.

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