Ship now and ship often

When you want to start, start small.

Really small.

Thinking of something small?

Good.

Well, that’s too big, let’s think smaller than that.

Bit smaller.

Smaller.

Good.

Got it?

That is what you need to start with.

That is what you will ship.

Something so infinitesimally small that the risk, to your bottom line, to your ego, to your customers (current and potential), to your company, and to whether you will ship at all, is so freaking small that you wouldn’t notice it.

That small thing would be considered a rounding error in your productivity.

Shipping something that is as small as possible is powerful.

Because it builds a habit of shipping.

And it lets us fail and try again very rapidly.