Small marketing budget

Ever notice how, as an organization grows, it forgets how to market?

Advertising is “easy.”

Throw dollars at the problem until something works.

And when it doesn’t work.

Throw more dollars at it.

“We’re trying everything we can! But the customers aren’t interested in our ads!”

It’s easy to find people who can readily and unwisely spend money on advertising.

It is incredibly difficult to find people who don’t need a lot of money for their marketing.