Spectrum disorder

There are two types of products your customers are interested in.

And as a general rule of thumb you can assume that large enterprise customers and small business customers or consumers are sat at the opposite ends of the product type spectrum.

The small customers and consumers want to see a tangible and significant and immediate benefit to any product they acquire.

And if your product lacks that tangible and significant and immediate benefit, your product will fail almost universally.

Enterprise customers sit at the opposite end of the spectrum where they want to see huge gains in accuracy and efficiency over a long period of time, are usually willing to wait for those huge gains to appear, and will pay handsomely for them.