Terrible feedback

The problem with soliciting feedback is not that action won’t be taken on the feedback.

It’s that invisible action is taken on the feedback.

Your audience can offer many ways for you to improve your product or service.

But if that feedback disappears into a black hole, never to resurface, or possibly be implemented many months or years down the line, the frustration your audience will feel is in the fact that their opinion or feedback was ignored.

It’s okay to tell them that you cannot take action.

It is the act of invisible action that your audience will find frustrating.

Messaging and signalling to your audience in a specific way about the action take (or not taken) is more powerful than doing exactly what they want but never telling them you did it.