The audience is too large to fit the resource available

I like putting out products. I live for the launch. And frequently I am called in to help out with a product or service that has stalled. For whatever reason, the team can’t launch.

And the problem I run in to time and time again is that the stakeholder is trying to make it perfect for an audience that is too large.

The solution is always make the audience smaller.

As small as you can.

And when you think you have the audience as small as you can.

Make it smaller still.

Then make your product so that it captivates that audience.

And then iterate your product so that you can grow your audience.