The cure-all for what ails you

96 I’ve never worried about whether a potential client or investor will like me or not.

I go in to the pitch meeting with the attitude that I can fix whatever problem they have.

“Now tell Doctor Lloyd where it hurts.”

The primary thing to remember is never assume anything about what the problem is.

Listen to their complaints.

Listen to their needs.

Listen to what ails them and their project.

And then your job becomes fixing the problem.