The one where I inadvertently insult transgendered people

When people say they want to “gamify” their app or website or curriculum or service, what they are hoping for is that somehow, magically, a thing that isn’t a game will take on the characteristics of a game if they add in enough of the tertiary characteristics of a modern game, i.e. achievements, notifications, and other “pull” mechanics.

Which is a bit like saying they want to be a woman by adopting the tertiary sexual characteristics of a biological female that society deems are acceptable gender identifiers, e.g. long hair, make-up and so on.

When I look at an app or a website or service that has been gamified in this way, all I see is something that looks like the back end of a bus wearing a pair of evidently false tits and a low-budget wig.