Urgency Begets Urgency

If you optimize your business (and your life) to deal with the urgent, the only things, customers, or problems you will ever deal with are those that are urgent.

Which is acceptable if you are a firefighter, a police officer, an ER doctor or a paramedic.

But if you are a writer, an engineer, a software developer, a marketer, an event organiser, a banker, a baker, or those people who make obsolete lighting sources, then you most likely aren’t building a sustainable business.