We’ll tell the world about it when it is perfect!

I bang on a lot about marketing your product before launch.

But the marketing I talk about doesn’t take the traditional shape of marketing.

Marketing your product before it is ready is marketing to your intended audience, not marketing blindly to any audience.

The marketing to your intended audience is in the shape of demonstrating your product at every step of development (getting to that elusive product-market fit moment), soliciting feedback, and letting numbers and gathered data that your audience will give you, because you are marketing to them, drive the feature development to something the audience truly needs and desires.