When something is so cheap you can’t afford it

Professionals cannot afford to purchase cheap products.

There is a reason that professional tradesmen such as audio engineers, software developers, mechanical engineers and photographers stay loyal to a brand or a service provider even when a new brand offers competitive features at a much lower price.

People who rely on their tools, equipment and service providers for their livelihood, and even their life, pay for reliability, for reduced risk, for known quantities.

Often, going cheap will break your budget, just not in ways you think.